Case Studies
SEO and PPC Case Studies
Six client projects across SEO and paid advertising, each written up as the challenge, what we did and what came of it. Where results were measured and labelled, we quote them; where they were not, we say so rather than invent a number.
- Work delivered by an in-house team, never subcontracted
- Results reported only where they were recorded
- No lock-in on standard services
- No ranking or sales guarantees
SEO
Search engine optimisation projects
Three businesses that wanted search rankings that brought in the right visitors.
Able Hands Rehabilitation
A hand therapy clinic run by certified hand therapists. Keyword research by search intent, business profile listings and content assets, leading to milestone search rankings.
Calle Ocho News
A Miami community publication serving Hispanic readers since 1998. Keyword and competitor research plus content marketing assets to improve its search positions.
Vates
A software development and IT solutions company. Commercial-intent keywords, directory participation, guest blogs, LinkedIn articles and social content, run monthly.
Paid advertising
Google Ads projects
Three businesses, two of which came to us after a previous agency had not delivered.
Clear Comfort Night Guards
A Los Angeles County dental lab. A Performance Max campaign for its product store: 40.21% higher conversion rate and 20.29% lower cost per conversion, May 2023 against May 2022.
Phlebotomy On Wheels
A mobile lab testing service booked by phone. Google Ads restructured around calls, with audience and bid adjustments and regular reviews.
Your Total Foot Care Specialist
A Texas foot and ankle clinic. Responsive search ads, call ads and a year of keyword adjustments, described in the project write-up as a threefold rise in conversions.
Not sure which option fits?
Send us the brief. You will get a scope, a timeline and a fixed price within 24 hours — no obligation.
How we write case studies
Why some case studies have numbers and some do not
A case study is only useful if you can trust it. So ours follow one rule: we report results that were measured and recorded, in the terms they were recorded, and nothing else. Where a project's record includes labelled figures, such as the conversion rate and cost per conversion on the Clear Comfort campaign, we quote them with the period they cover. Where it does not, we describe what was delivered and leave out the numbers.
That makes some of these pages shorter than the case studies you will see elsewhere. It also means you can rely on what is there.
Common threads
What these projects have in common
Different industries, but the same principles ran through all six.
- Start with the action that matters to the business: a call, a purchase, a qualified visit
- Choose keywords by intent, not by volume alone
- Use content beyond the website, such as listings, guest posts and LinkedIn, to build credibility
- Optimise continuously; none of these campaigns were set up and left
- Report honestly, including what was not measured
Your project
Could your business be the next case study?
If your search rankings have stalled, or a paid campaign is spending without producing calls or sales, tell us what you have tried and what you want to happen. We will review it, tell you what we would change and quote the work. We will not promise a ranking or a sales figure, because no honest agency can, but we will tell you what we think is realistic.
Free proposal
Tell us the goal. We’ll send the plan.
Share your requirements and a strategist gets back to you within 24 hours with scope, timeline and a fixed price. No obligation, no sales pressure.
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Response within 24 hours
Usually much sooner during business hours.
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Talk to a strategist
Not a call centre — the person who scopes your work.
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Fixed pricing upfront
You approve the number before anything starts.
Prefer to talk?
[email protected]Questions
Questions about our case studies
Still unsure about something? Talk to a specialist — no script, no sales pitch.
Yes. Each case study names the client and describes the work for that business. We keep the details to what is in our record of the project, and we do not add quotes, outcomes or figures that were not recorded.
Because we only publish figures that were measured and labelled clearly enough to state accurately. The Clear Comfort Night Guards campaign has two such figures, with the months they compare. For the other projects, we describe the work and the outcome without inventing numbers to fill the space.
We can apply the same approach: research first, keywords chosen by intent, campaigns built around the action that matters, and continuous optimisation. Results depend on your market, competition, website and budget, so we will not promise a specific outcome. We will tell you honestly what we think is achievable.
No. These case studies cover SEO and paid advertising, but we also write content and web copy, design websites and print material, manage social media, and help authors write and publish books. All of it is done by our in-house team.
Request a free consultation and tell us about your business, what you have tried and what you want to achieve. We will review your current position and send a written proposal. There is no lock-in on our standard services. If we do not think we are the right fit, we will tell you.
Works well with
Pair it with the rest of the stack
Ready when you are
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