Press Release Writing
Press Release Writing Services
A journalist decides in the first two lines whether your release is news. We write press releases that answer that question immediately, with the facts, the quote and the contact details where a reporter expects them.
Starting from
$49.95
- Written by an in-house team, never subcontracted
- Two versions by two writers to choose from
- Typical turnaround of 2 business days
- Revisions included until the brief is met
The problem
Most press releases are not news
Reporters receive far more releases than they can read. The ones that get deleted open with the company name and a paragraph of adjectives: "XYZ, a leading provider of innovative solutions, is thrilled to announce". The actual news is in paragraph four, if it is there at all.
A release that gets read leads with what happened and why it matters to the publication's readers, in a headline and first sentence that could almost run as written. The rest follows the inverted pyramid: the most important facts first, supporting detail next, background last.
Before writing we also ask the awkward question: is this news, and to whom? A product update may matter to trade press and nobody else. Knowing that shapes the angle, the headline and where it is sent.
Occasions
Press releases we write
Product and service launches
What is new, who it is for, when and where it is available, and what it costs.
Company news
Funding, acquisitions, new locations, leadership appointments and milestones that are genuinely significant.
Events
Announcements and media advisories with the who, what, where and when set out for busy editors.
Partnerships and awards
Written with a news angle, not just a mutual congratulation.
Research and survey results
Your data turned into a story, with the method stated so journalists can trust the figures.
Statements and responses
Clear, careful statements for when your business needs to respond to a story publicly.
Not sure which option fits?
Send us the brief. You will get a scope, a timeline and a fixed price within 24 hours — no obligation.
- Two versions written by two different writers, so you can choose the angle you prefer
- A headline and optional subheadline that state the news plainly
- Dateline and a first paragraph covering who, what, when, where and why
- A quote from your spokesperson that adds opinion or context, not repetition
- Supporting facts, figures and links, checked against your information
- A boilerplate paragraph about your company and a media contact block
- Ready-to-publish files for your newsroom page, email or a distribution service
Distribution
Sending the release
Writing is half the job. A release can go out through a paid newswire, to a targeted list of journalists who cover your field, on your own website's newsroom page, or all three. We can arrange newswire distribution and help you build a short, relevant media list. Distribution costs depend on the wire and the regions covered, so they are quoted separately.
Be clear about what distribution buys. A wire places your release on news sites and feeds and in front of journalists; it does not guarantee that a reporter writes a story. Coverage comes from news value and a well-targeted pitch, which is why we spend most of our effort there.
One more caution: Google treats links with keyword-rich anchor text in widely distributed press releases as a link scheme. We write links in releases for readers, not for rankings.
How it works
From news to release
1. Place your order
Tell us the news, the date it can be published, and any quotes or figures you already have.
2. Angle check
We confirm the news angle and the audience it matters to, and ask for anything missing.
3. Two drafts
Two writers each produce a version, typically within 2 business days.
4. Revise and publish
Choose a version, request changes, then use your ready-to-publish release or let us distribute it.
Pricing
What a press release costs
Press release writing starts at $49.95. Longer releases, releases built around original research, and urgent turnarounds may cost more, and you get a fixed price first. Newswire distribution and media list building are quoted separately, based on reach.
Free proposal
Tell us the goal. We’ll send the plan.
Share your requirements and a strategist gets back to you within 24 hours with scope, timeline and a fixed price. No obligation, no sales pressure.
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Response within 24 hours
Usually much sooner during business hours.
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Talk to a strategist
Not a call centre — the person who scopes your work.
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Fixed pricing upfront
You approve the number before anything starts.
Prefer to talk?
[email protected]Questions
Questions about press release writing
Still unsure about something? Talk to a specialist — no script, no sales pitch.
Usually around one page, often 400 to 600 words. Journalists skim, so the news must be in the headline and first paragraph. Longer releases are sometimes justified for complex announcements or research results, but every paragraph should earn its place. We would rather send a short release that gets read.
Nobody can honestly promise coverage. Journalists decide based on news value, timing and relevance to their readers. We improve your chances with a clear news angle, a release that is easy to use, and targeted distribution, and we will tell you plainly if an announcement is unlikely to interest the press.
Indirectly. A release that earns genuine coverage can bring links and brand searches. Distributed copies of the release itself carry little weight, and keyword-stuffed links in syndicated releases are treated by Google as a link scheme. We write releases for journalists and readers first.
Two writers often find two different angles in the same news, for example the business impact versus the customer benefit. Seeing both lets you choose the stronger story or combine the best of each, rather than revising one draft until it fits.
Yes. We can arrange distribution through a newswire, help build a targeted list of journalists, and format the release for your newsroom page. Wire costs vary with the regions and audiences covered, so distribution is quoted separately from writing. You can also send the release yourself; we format it for that too.
The news itself, the date it can be published, background on your company, a quote or the name of the spokesperson we can draft one for, any figures or links, and media contact details. If you are not sure the news is strong enough, send it anyway and we will advise.
Works well with
Pair it with the rest of the stack
Ready when you are
Ready to work with the pros?
Get a free proposal in 24 hours — scope, timeline and fixed price. No obligation, no lock-in contract.
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