Billboard Design Service
Billboard Design Services
A driver gives your billboard a few seconds. In that time it has to say one thing, say it clearly from a distance, and leave your name behind. We write and design billboards for exactly that.
Starting from
$75
- Copy and design from one in-house team
- Built to your media owner's spec sheet
- Static and digital billboard formats
- Revisions included until the brief is met
The problem
The most expensive billboard mistake is saying too much
Media space is the big cost of a billboard campaign, often many times the cost of the design. Yet the design decides whether that money works, and the most common failure is the same every time: too many words, too many ideas and type too small to read from the road.
A billboard is not a print ad made larger. People see it at a distance, at speed, while doing something else. Anything that cannot be understood in a glance, such as a full address, a list of services or a long website URL, is simply not seen.
Good billboard design starts with the copy. Once the message is down to one idea in a handful of words, the visual can be built to carry it.
Principles
How to design a billboard ad that gets read
The rules we design to, and the ones most worth checking on any billboard you are about to pay for.
- One message. If the billboard is trying to say two things, it says neither
- Around seven words or fewer for the headline, so it can be read in a single glance
- Large, simple, bold type with generous spacing, never thin or script fonts
- Strong contrast between text and background, checked in daylight and at night
- One dominant image, not a collage, with nothing important near the edges
- Your brand name or logo large enough to register, even if nothing else is remembered
- A call to action people can remember without writing it down: a short URL, a name to search, or "next exit"
Not sure which option fits?
Send us the brief. You will get a scope, a timeline and a fixed price within 24 hours — no obligation.
Formats
Billboard formats we design
Bulletins
The large roadside and highway boards, where distance and speed demand the shortest message and the biggest type.
Posters
Smaller boards on main roads and in towns, seen at lower speeds and closer range, with a little more room for detail.
Digital billboards
Designed for a short rotation slot and a bright screen. We can supply several versions to rotate, or time-of-day variations.
Transit and street furniture
Bus sides, shelters, kiosks and station panels, adapted from the main campaign to each format's proportions.
Wallscapes and murals
Building-side artwork at very large scale, where the image does most of the work.
Campaign sets
One concept adapted to several boards and sizes, so a campaign looks like one campaign wherever it is seen.
How it works
Our billboard design process
1. Brief and specs
Tell us the goal, the audience and where the board is. Send your media owner's spec sheet so we work to the right size, resolution and bleed from the start.
2. Message first
We write and agree the headline and call to action with you before designing. This is the step that decides whether the billboard works.
3. Concepts
Design concepts shown at the size and distance people will see them, not just as a full-screen image on your monitor.
4. Revisions
Changes until the brief is met. We will push back politely if a change would make the board harder to read.
5. Print-ready files
Final artwork to the media owner's exact specification, ready to send, plus the editable source file.
Copy
Why billboard copy matters as much as the design
Most billboard design services are design-only. You supply the words, and the designer makes them look good. But deciding which five or six words go on a board you are paying thousands to rent is the hardest part of the job.
We are a writing company first, so the headline gets the same attention as the visuals. We will often suggest cutting copy you thought was essential, because on a billboard every extra word makes the rest harder to read.
Pricing
What billboard design costs
Billboard design starts at $75 for a single static board with your copy. Writing the headline and call to action, digital rotation sets, or adapting one design to several sizes are quoted on top, and you get a fixed price before work begins.
Design is a small part of the overall campaign budget, so we would always rather spend an extra round getting the message right than save a little on the artwork.
Free proposal
Tell us the goal. We’ll send the plan.
Share your requirements and a strategist gets back to you within 24 hours with scope, timeline and a fixed price. No obligation, no sales pressure.
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Response within 24 hours
Usually much sooner during business hours.
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Talk to a strategist
Not a call centre — the person who scopes your work.
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Fixed pricing upfront
You approve the number before anything starts.
Prefer to talk?
[email protected]Questions
Questions about billboard design
Still unsure about something? Talk to a specialist — no script, no sales pitch.
As few as possible. A common guideline is around seven words or fewer for the main message, because drivers have only a few seconds to read it. Your brand name and a simple call to action come in addition to that.
Whatever your media owner specifies. Board sizes, resolution, bleed and file type differ between companies and between static and digital boards, so we ask for the spec sheet at the start and deliver artwork that matches it exactly.
Yes. Digital boards show your ad in a short rotation, so the message has to land instantly. We can also create several versions to rotate, or variations for different times of day.
Yes, and we recommend it. Choosing the few words that go on the board is the most important decision in billboard advertising, and our writers and designers work on it together.
First concepts are typically ready within a few business days of an agreed brief and spec sheet. If your media owner has an artwork deadline, tell us at the start.
No. We design the artwork and you book the space with the media owner or an outdoor advertising agency. We can work directly with them on specs and deadlines.
Works well with
Pair it with the rest of the stack
Ready when you are
Ready to work with the pros?
Get a free proposal in 24 hours — scope, timeline and fixed price. No obligation, no lock-in contract.
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