The CWS blog
The same playbooks we run for clients — practical, specific and free to read.
Every launch ships something embarrassing, usually in copy nobody was assigned. A practical pre-launch checklist: placeholders, orphan copy…
A site with a few hundred visits a month cannot run a valid A/B test. The maths behind that, and the methods that do work at low volume: us…
Healthcare copy is constrained twice: by what regulators allow and by how strictly search engines judge health pages. What anxious readers …
Category pages earn more search traffic than most product pages and get the least thought. What to write above the grid, beside the filters…
Most FAQ pages are padded with questions nobody asked. Which questions belong, which answers belong on other pages, how to write and group …
Legal websites sound alike less because of regulation than because of habit. Who reads them, what the rules really restrict in the US and U…
AI writes fluent website copy instantly, but the hard part was never the sentences. Where it helps, where it fails, what Google actually sa…
Samples tell you someone can write, not whether they will write your pages well. A practical hiring process: scope, sourcing, the questions…
Signing off a design and pouring words in afterwards is the main reason sites carry padded or truncated copy. When copy should lead, when d…
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