The CWS blog
The same playbooks we run for clients — practical, specific and free to read.
Editorial guest posting still works. The version sold as a monthly link package is a different activity, and Google's spam policies describ…
The signs an agency should outsource writing, a worked salary vs outsourcing break-even, what never to outsource, and a four-week way to st…
What a white paper is, the three common types, what goes in one, how it differs from an ebook or case study, and the test for whether you n…
Most product descriptions work at 50 to 300 words. Price, familiarity and the number of ways a buyer can get it wrong decide where yours sh…
Most homepages land between 300 and 1,000 words. Where yours falls depends on how unfamiliar the offer is and how expensive the decision fe…
The formula is simple; the inputs are where people go wrong. A worked example covering full costs, gross profit rather than revenue, attrib…
Impressions arrive within weeks, meaningful search traffic usually takes six to twelve months, and enquiries follow the traffic. A realisti…
Blog traffic that produces no leads has one of five causes: wrong readers, no path, the wrong offer, a weak destination page, or broken tra…
A decision guide for old blog posts: when to update, when to merge two posts into one, when to delete, and how to handle redirects and 404s…
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