The CWS blog
The same playbooks we run for clients — practical, specific and free to read.
Editorial guest posting works. The version sold by the link package still exists, and it is a different activity with a different outcome.
Outsourcing is usually a capacity decision made too late, after a deadline has already been missed.
A white paper is a document written to be handed to someone who was not in the room, which is what makes it different from everything else …
Length depends on how much the buyer has to work out before committing, which varies enormously between a phone case and a laser cutter.
There is no correct homepage word count. The right length is whatever it takes to answer the questions a first-time visitor arrives with.
Calculating blog management return on investment requires a clear view of both costs and outcomes.
Business blogging is a long-term marketing activity. Some articles may receive impressions soon after publication, while meaningful visibil…
Traffic is valuable only when it supports the purpose of the website. A blog can attract many visitors without generating inquiries if the …
Not every old article should be refreshed. Some pages need an update, several may be stronger when combined, and others may no longer deser…
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