The CWS blog
The same playbooks we run for clients — practical, specific and free to read.
Both give an agency writing capacity without a salary. They fail in different ways, and the right choice depends on which failure your clie…
What each format proves, where it sits in a buying decision, how much effort each takes, and a simple sales-team test for choosing the one …
Five bullets, one job each: what it is, who it suits, the objection, what is included and the detail that causes returns. With before/after…
You can tell buyers what to expect without a price list: a starting point, a typical range, one worked example, what moves the number and w…
Most guest post pitches are declined for reasons that have nothing to do with the writing. A short, specific pitch to the right editor fixe…
Why outsourcing briefs fail, the reusable client sheet to write once, the seven lines a project brief needs, a filled example, and how to g…
The typical white paper length in words and pages, how it varies by type and audience, how to convert words to pages, and a worked section …
Copying the supplier's description is not penalised, but it leaves Google choosing between identical pages, and bigger sites win. Here is w…
Traffic without enquiries usually comes down to one of seven faults: broken tracking, the wrong visitors, an unclear offer, a hidden price,…
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