The CWS blog
The same playbooks we run for clients — practical, specific and free to read.
How a blog manager and a content manager differ in scope, daily work and KPIs, with sample job specs and a rule for which role to hire firs…
A worked cost comparison of in-house and outsourced blog management, the hidden costs of each, and a simple rule for deciding which fits yo…
The five people who usually end up owning a company blog, how many hours the job really takes, and a simple rule for choosing between them.
Eight stages from planning to refresh, each with an owner, an output and a quality gate, plus a sample ten-day timeline for a single post.
The deliverables a monthly blog management retainer should cover, the items usually billed as extras, and a scope checklist to use before y…
Why a business blog without a strategy usually stalls, what a strategy decides that a schedule cannot, and a one-page template with a worke…
What actually happens after you hire a blog management provider: the onboarding, the monthly rhythm week by week, what you are asked for, a…
Ten warning signs that a business blog needs proper management, a quick test for each one, and a score that tells you whether to fix it you…
A plain-English introduction to business blog management: what it covers, who does what, the free tools you need, key terms, and a first 90…
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