The CWS blog
The same playbooks we run for clients — practical, specific and free to read.
Strong blog calls to action name a specific next step, say what the reader gets, and sit inside the post where the need arises, not only in…
Choose images that explain something, size them for the layout, use modern formats, write useful alt text and keep the featured image out o…
A six-step routine for fact-checking blog posts: mark claims, triage by risk, trace statistics to their origin, read laterally and keep a f…
Edit in five separate passes, biggest problems first: purpose, structure, accuracy, sentences and voice, then proofreading in the live prev…
Consistent blog voice comes from specific rules, not adjectives: four tone scores, word lists, before-and-after examples, voice in every br…
Lead-generating posts start with buyer-only topics, answer the question first, show expertise through worked examples and offer a next step…
What Google says about word count, what bloggers actually publish, length ranges by post type and a ten-minute method for setting the right…
The 13 fields of a useful SEO content brief, a complete filled-in example, a 30-minute research routine and the signs your briefs are causi…
Why a blog post can be indexed and still never rank, four checks to run in Search Console, and a diagnosis table matching each symptom to i…
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