Ad Copywriting Service
Ad Copywriting Services
Every click on an ad costs money, and the copy decides who clicks. We write ads that attract the people likely to buy, put off the ones who are not, and send both to a page that says the same thing.
Starting from
$50
- Written by an in-house team, never subcontracted
- Built to each platform's character limits
- Multiple variants for testing
- Revisions included until the brief is met
The problem
More clicks is not the goal
An ad that gets lots of clicks from the wrong people is the most expensive kind of ad there is. You pay for every one of them, and none of them buy. Clever headlines and vague promises tend to do exactly that.
Good ad copy is specific. It names the audience or the problem, states the offer plainly, and gives a real reason to choose you, so the right people click and the wrong people scroll past. It also matches the landing page closely, because a visitor who does not see what the ad promised leaves within seconds.
That is the difference between ad copy written by someone who understands paid advertising and copy that just sounds good.
Platforms
Ads we write
Google search ads
Responsive search ads with a full set of headlines and descriptions, written to the 30 and 90 character limits and the keywords in each ad group.
Meta ads
Facebook and Instagram primary text, headlines and descriptions, with hooks for the first line that shows before "See more".
LinkedIn ads
Sponsored content and message ads for B2B audiences, written for decision-makers who are short on time and long on scepticism.
Display and banner ads
The few words that fit on a banner, written alongside the design so headline and visual make the same point.
Video ad scripts
Short scripts for YouTube, TikTok and Reels, with the hook in the first seconds and the brand shown early enough to count.
Print, radio and outdoor
Headlines and body copy for magazines, newspapers, radio spots and billboards, where space and attention are even more limited.
Not sure which option fits?
Send us the brief. You will get a scope, a timeline and a fixed price within 24 hours — no obligation.
- A review of your offer, audience, competitors' ads and the landing page before writing
- Copy written to each platform's character limits, so nothing is cut off
- Several variants with different angles, such as price, speed, proof or pain point, ready to test
- Keywords used naturally in search ads, matched to the ad group they belong to
- Claims checked against the platform's ad policies, to reduce the chance of disapproval
- Notes on landing page changes if the page does not deliver what the ad promises
- Delivered in a spreadsheet laid out the way the ad platform asks for it
How it works
How we write your ads
1. Brief
The platform, the offer, the audience and the landing page. Past ads and their results help a great deal if you have them.
2. Research
What competitors are saying, which keywords you are bidding on, and what your customers actually value about the offer.
3. Copy and variants
A full set of ads with several angles, typically within two business days. Larger accounts are scheduled when you order.
4. Revise and refresh
Changes until the brief is met. Once the ads have run, we can write new variants based on what performed best.
Testing
Written to be tested, not just approved
Nobody, including us, can tell you in advance which ad will perform best. What a good copywriter can do is give you genuinely different options, built on different reasons to buy, so your tests actually teach you something.
Five versions of the same idea with slightly different wording tell you very little. Five versions built on price, speed, proof, risk reversal and a specific pain point tell you what your market cares about, and that is useful far beyond the ads.
Pricing
What ad copywriting costs
Ad copywriting starts at $50 for a set of ads for one platform and offer. The price depends on how many ad groups, platforms and variants you need, and you get a fixed quote before we start.
Monthly refreshes for accounts that need new variants regularly are quoted as a set. There is no minimum and no lock-in on standard work.
Free proposal
Tell us the goal. We’ll send the plan.
Share your requirements and a strategist gets back to you within 24 hours with scope, timeline and a fixed price. No obligation, no sales pressure.
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Response within 24 hours
Usually much sooner during business hours.
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Talk to a strategist
Not a call centre — the person who scopes your work.
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Fixed pricing upfront
You approve the number before anything starts.
Prefer to talk?
[email protected]Questions
Questions about ad copywriting
Still unsure about something? Talk to a specialist — no script, no sales pitch.
An ad copywriter writes the words in your adverts: headlines, descriptions, primary text and calls to action. The job is to attract the right people, put off the wrong ones and make the offer clear within the platform's limits, so your ad budget is spent on clicks that can turn into customers.
Our ad copywriting starts at $50 for a set of ads for one platform and offer. Larger accounts, several platforms or many ad groups are quoted individually, with a fixed price before work starts.
Ad copywriting covers the copy. If you also need someone to build and manage campaigns, see our PPC management service, and the two can work together.
No. Results depend on targeting, bidding, competition and your offer as well as the copy. What we do is give you clear, specific ads with different angles to test, which is the most reliable way to improve performance over time.
We write with the main Google and Meta ad policies in mind and avoid common causes of disapproval, such as unsupported superlatives and restricted claims. Regulated industries have extra rules, and final approval always rests with the platform.
Yes. If the page does not match what the ad promises, we will say so in our notes, and we can rewrite it through our web copywriting or landing page service.
Works well with
Pair it with the rest of the stack
Ready when you are
Ready to work with the pros?
Get a free proposal in 24 hours — scope, timeline and fixed price. No obligation, no lock-in contract.
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