PPC Ad Copy Writing Service
PPC Ad Copy Writing Service
In pay-per-click advertising you pay for every click, so the words in the ad decide who clicks and who does not. We write search and social ad copy that speaks to the searcher's intent, fits every character limit and sets up the landing page to finish the job.
Starting from
$25
- Written in-house, never subcontracted
- Every line checked against platform character limits
- Typical turnaround of 2 business days
- Revisions included until the brief is met
The problem
Why weak ad copy costs more than it looks
Most PPC accounts have ads written in a hurry when the campaign was built. The headlines repeat the company name, the descriptions list features, and every ad group uses near-identical text. The ads still get clicks, but not always from the right people, and the account pays for every one.
Good PPC copy does two jobs. It attracts the people most likely to convert by matching what they searched and stating a clear reason to choose you. And it filters out people who will not convert, by being specific about what you offer, who it is for and, where it helps, the price.
Ad platforms also judge relevance between the keyword, the ad and the landing page. Copy that ties those together helps the whole campaign, not just the click-through rate.
What we write
PPC ad copy we write
Google responsive search ads
Up to 15 headlines and 4 descriptions per ad, written so any combination Google shows still reads well.
Microsoft Advertising ads
Search ads adapted for Bing audiences, or imported from Google and rewritten where needed.
Assets and extensions
Sitelinks, callouts and structured snippets that add detail and take up more space on the results page.
Display and Performance Max text
Short and long headlines and descriptions for visual campaigns, written to work alongside images.
Social ad copy
Primary text, headlines and descriptions for Facebook, Instagram and LinkedIn ads.
Landing page copy
The page the ad sends people to, written to continue the ad's promise and ask for the conversion.
Not sure which option fits?
Send us the brief. You will get a scope, a timeline and a fixed price within 24 hours — no obligation.
- Review of your keywords, current ads and competitor ads for the same searches
- Headlines that include the core keyword and a clear reason to click
- Descriptions that state benefits, proof points and a call to action
- Several angles per ad group, such as price, speed or expertise, for testing
- Character counts checked for every line, including double-width characters
- Suggestions for which lines to pin, and which to leave flexible
- Delivery in a spreadsheet ready to upload or paste into the platform
How it works
How our PPC copywriting works
1. Brief
Send your keywords or ad groups, landing pages, offers and anything the ads must or must not say.
2. Research
We look at search intent for each ad group and at the ads competitors are running.
3. Copy
Ads written to limits, typically within two business days for a small account. Larger accounts are scheduled at order.
4. Review and test
We revise until it meets the brief, then suggest which variations to test first.
Writing to limits
Writing for responsive search ads
Google responsive search ads let you supply up to 15 headlines of 30 characters and up to 4 descriptions of 90 characters. Google then mixes them, showing different combinations to different searchers. That flexibility only helps if every headline can stand next to any other without repeating it or contradicting it.
So we write headlines in groups: some carry the keyword, some the main benefit, some proof or an offer, and some the call to action. Pinning a line to a position gives you control but reduces the combinations Google can test, so we only recommend it where it matters, such as a required legal line or a brand name.
Pricing
What PPC ad copy costs
PPC ad copy starts at $25 for a small job. Most orders are priced by the number of ad groups or ads, the platforms involved and whether you need assets, landing page copy or several test variations. You receive a fixed quote before we start.
If you want the campaigns managed as well as written, see our PPC marketing services.
Free proposal
Tell us the goal. We’ll send the plan.
Share your requirements and a strategist gets back to you within 24 hours with scope, timeline and a fixed price. No obligation, no sales pressure.
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Response within 24 hours
Usually much sooner during business hours.
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Talk to a strategist
Not a call centre — the person who scopes your work.
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Fixed pricing upfront
You approve the number before anything starts.
Prefer to talk?
[email protected]Questions
Questions about PPC ad copy writing
Still unsure about something? Talk to a specialist — no script, no sales pitch.
Small jobs start at $25. Larger orders are priced by the number of ad groups, platforms and extras such as sitelinks, callouts and landing page copy. We review your account structure or keyword list and send a fixed quote before writing begins, so you know the full cost up front.
This service covers the copy. We deliver it in a spreadsheet ready to upload, with notes on what to test. If you want us to build, run and optimise the campaigns too, our PPC marketing service covers that, and we can quote both together.
Yes, and it is often the quickest improvement available. Send an export of your current ads and their performance, or give us read access. We look at what is working, keep the strongest lines and rewrite the weaker ones, so you can test new copy against the old.
Often, yes. A price in the ad discourages clicks from people who would never buy at that level, which saves budget, and it reassures people who expect a higher figure. It suits offers with a clear, competitive price. We will suggest whether it fits your offer and test it if you are unsure.
We write for healthcare, legal, finance and other regulated fields, keeping claims factual and avoiding wording platforms commonly restrict. Ad policies differ by platform, country and industry, so you remain responsible for final approval, and we revise quickly if an ad is disapproved.
Works well with
Pair it with the rest of the stack
Ready when you are
Ready to work with the pros?
Get a free proposal in 24 hours — scope, timeline and fixed price. No obligation, no lock-in contract.
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