Website Redesign Service
Website Redesign Service
Your website looks dated, is hard to update or does not bring enquiries, but it still has traffic and rankings you cannot afford to lose. We redesign it with clearer copy, a better structure and a modern design, and we plan the move so your search visibility comes with you.
- Design, copy and development by one in-house team
- Existing URLs mapped and redirected
- Each redesign quoted with its own timeline
- Revisions included until the brief is met
The problem
Why redesigns often disappoint
Many redesigns change how a site looks and nothing else. The same unclear copy goes into a new template, the same confusing menu is kept, and six months later enquiries are no better. Worse, if old pages were deleted or their addresses changed without redirects, search traffic drops and takes months to recover.
A useful redesign starts with what the current site is doing well and badly. Which pages bring visitors? Where do people leave? What do customers ask that the site does not answer? The new design is built around those answers, and the move is planned so nothing valuable is lost.
What we do
What our website redesign covers
Audit of the current site
Analytics, Search Console and a page-by-page review of what brings traffic and enquiries and what does not.
Structure and navigation
A clearer menu and page structure built around how your customers look for what you offer.
Copywriting
Pages rewritten by our writers so visitors understand what you do and what to do next, with well-ranking content kept and improved.
Responsive design
A modern design that works on phones, tablets and desktops, with calls to action placed where people decide.
Development
Built on WordPress, Shopify or another platform that suits how you will update it.
SEO protection
Every important old URL mapped to its new home with a permanent redirect, plus titles and metadata carried over.
Not sure which option fits?
Send us the brief. You will get a scope, a timeline and a fixed price within 24 hours — no obligation.
How it works
Our website redesign process
1. Requirements and audit
You tell us what is wrong with the current site, your audience and competitors. We audit the site and its data.
2. Wireframes and copy
Page structure and layouts agreed in wireframes, with copy written alongside so the design fits real words.
3. Design and build
Visual design applied, then the site is built on a staging server you can review.
4. Testing
Speed, forms, devices, browsers and every redirect checked before launch.
5. Launch and monitoring
The new site goes live, an updated sitemap is submitted, and we watch traffic and errors closely in the weeks after.
Protecting rankings
How we keep your search traffic through a redesign
Search engines have built up an understanding of your current URLs. These steps help them transfer it to the new site.
- Crawl the current site and list every page with traffic, rankings or links
- Keep URLs that do not need to change
- Map each changed URL to its closest new equivalent with a 301 redirect
- Carry over or improve titles, descriptions and headings on ranking pages
- Test every redirect on staging before launch
- Submit an updated XML sitemap in Search Console at launch
- Monitor crawl errors and traffic for several weeks and fix issues quickly
Redesign or refresh?
When a full redesign is not needed
Not every tired website needs rebuilding. If the structure works and the platform is sound, rewriting the key pages, improving the home page and fixing speed problems may give most of the benefit for a fraction of the cost. We will tell you if we think that is your situation.
A full redesign makes sense when the site is hard or impossible to update, does not work well on phones, is built on an outdated platform, or no longer reflects what your business does.
Pricing
How website redesign is priced
Every redesign is quoted per project. The main factors are the number of pages, how much copy needs rewriting, the platform, any e-commerce or custom features, and how complex the URL migration is. You receive a fixed quote and a timeline with milestones before work starts.
Redesigns always take some search traffic risk, even when done carefully, and short-term fluctuations after launch are normal. Planning the migration properly keeps that risk as small as possible.
Free proposal
Tell us the goal. We’ll send the plan.
Share your requirements and a strategist gets back to you within 24 hours with scope, timeline and a fixed price. No obligation, no sales pressure.
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Response within 24 hours
Usually much sooner during business hours.
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Talk to a strategist
Not a call centre — the person who scopes your work.
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Fixed pricing upfront
You approve the number before anything starts.
Prefer to talk?
[email protected]Questions
Questions about website redesign
Still unsure about something? Talk to a specialist — no script, no sales pitch.
It can if URLs change without redirects or ranking content is removed. We crawl your current site, keep URLs where possible, redirect the rest to their closest equivalents and preserve the content that ranks. Some short-term fluctuation after launch is normal while search engines reprocess the site.
It depends on the number of pages, how much copy needs rewriting, the platform and any special features such as online shops, bookings or integrations. We audit your current site first and then give you a fixed quote with milestones, so you know the full cost before we start.
Each project is quoted with its own timeline. A small brochure site moves much faster than a large site or an online store with hundreds of products. Prompt feedback on wireframes, copy and design keeps the schedule on track, and you review progress on a staging site throughout.
Yes. If your current platform suits your needs, such as WordPress or Shopify, we can redesign within it, which often keeps the project simpler. If the platform is holding you back, we will explain the options for moving and what migration involves.
Yes. We are a writing agency first, so copy is part of every redesign. We keep and improve content that already ranks or converts, rewrite pages that are unclear, and add pages for services or questions your current site does not cover.
We monitor traffic, crawl errors and redirects closely in the weeks after launch and fix anything that comes up. After that, you can manage the site yourself or choose one of our hosting and maintenance plans to keep it updated and secure.
Works well with
Pair it with the rest of the stack
Ready when you are
Ready to work with the pros?
Get a free proposal in 24 hours — scope, timeline and fixed price. No obligation, no lock-in contract.
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