Product Description Writing Service
Product Description Writing Service
Descriptions that answer the question stopping someone from adding to basket — across a whole catalogue, not just the hero product.
Starting from
$1
- Delivered by an in-house team, never subcontracted
- Revisions included until the brief is met
- Consistent voice across the whole catalogue
- No lock-in contract on standard services
The problem
Most product copy repeats the spec sheet
The dimensions are already in the table. The material is on the label. Repeating them in prose adds nothing, and it is what most product descriptions do — because it is the easiest thing to write when you have four hundred products and no time.
What actually loses the sale is the unanswered question. Will this fit my machine. Is it dishwasher safe. How does the sizing run. Does it come with the cable. Buyers do not abandon a basket because the copy was not lyrical; they abandon it because they could not settle one specific doubt and were not willing to guess.
We write from the questions, not the spec sheet. Your returns data and support inbox are usually the best brief anyone could give us.
What you get
What a catalogue order includes
Delivered in whatever format your platform imports — spreadsheet, CSV, or straight into your CMS.
- A short and a long version of each description, since listings and product pages need different lengths
- Specifics kept in the copy — sizing, compatibility, materials, what is in the box
- One voice across the catalogue, so product 380 reads like product 1
- Scannable structure: buyers read the first line and the bullets, then decide
- Search terms worked in where they fit the sentence, and left out where they do not
- Meta title and description for each product page
- A style sheet you keep, so anything you add later matches
Not sure which option fits?
Send us the brief. You will get a scope, a timeline and a fixed price within 24 hours — no obligation.
Search
Ranking a product page is a different job
Product pages compete with the manufacturer's own listing and with every other retailer selling the identical item — usually all of them using the manufacturer's supplied copy. Duplicated across a hundred stores, that copy gives Google no reason to prefer yours.
Original descriptions are the cheapest differentiator available to a small retailer. Not clever ones — original ones, with the details that only someone who has handled the product would think to mention.
For the same reason we will not spin the manufacturer's text into near-duplicates. It reads badly and it does not solve the problem it was bought to solve.
How it works
How a catalogue gets written
1. Send the catalogue
A spreadsheet export is ideal. Whatever specs, images and existing copy you have — we work from what exists rather than sending you a form to fill in per product.
2. A sample batch first
We write five to ten products and you react to those. Getting the voice wrong on ten is cheap; getting it wrong on four hundred is not.
3. Style sheet agreed
Your feedback on the sample becomes a written standard — tone, length, how specs are handled, what claims are allowed. Everything after this is written to it.
4. The rest, in batches
Delivered in batches rather than one drop at the end, so you can start publishing while the rest is written.
5. Revisions and handover
Revisions until the brief is met, then the style sheet is yours to hand to whoever adds the next product.
Platforms
Where these descriptions go
Your own store on Shopify, WooCommerce, BigCommerce or anything else, where you control the layout and length. Etsy and eBay, where the format is fixed but the voice is still yours. Google Shopping feeds, where the title and description do most of the work.
Amazon is deliberately not on that list. Its title structure, bullet conventions, character limits and internal search behave differently enough that it deserves its own treatment — that is what the Amazon page is for.
From the blog
Writing that gets acted on
The thinking behind the copy.
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Read articleHow to Understand Search Intent Before Writing a Blog
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Read articlePricing
What it costs
Priced per catalogue rather than per word, because that is how the work actually behaves: the first ten products are slow and everything after them is faster once the style sheet exists.
What changes the price is how much source material you have. A catalogue with good specs and photographs is quick. One where we have to research each product from a supplier PDF is not.
Send the export and tell us how many products you need done. You will get a fixed price for the batch and a delivery schedule.
Free proposal
Tell us the goal. We’ll send the plan.
Share your requirements and a strategist gets back to you within 24 hours with scope, timeline and a fixed price. No obligation, no sales pressure.
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Response within 24 hours
Usually much sooner during business hours.
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Talk to a strategist
Not a call centre — the person who scopes your work.
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Fixed pricing upfront
You approve the number before anything starts.
Prefer to talk?
[email protected]Questions
Questions about product descriptions
Still unsure about something? Talk to a specialist — no script, no sales pitch.
Yes, and it is most of what we are asked for. Work goes out in batches with a style sheet agreed after a sample, so voice stays consistent from the first product to the last.
Only as source material. We will not rewrite it into a near-duplicate: every retailer selling that product is publishing the same text, which is exactly why your page has nothing to distinguish it.
Whatever imports cleanly — usually a spreadsheet mapped to your product IDs. Tell us the column names your platform expects and they will arrive ready to upload.
Yes, but on a separate page, because Amazon's title structure, bullet conventions and internal search are different enough that the same copy would underperform on both.
Specs and images to start with, and then your returns data and support questions if you are willing to share them. The reasons people send things back are the reasons other people did not buy.
The sample batch takes a couple of days. After that, throughput depends on volume and how much research each product needs — you get a schedule with the quote, not a guess.
Works well with
Pair it with the rest of the stack
Ready when you are
Ready to work with the pros?
Get a free proposal in 24 hours — scope, timeline and fixed price. No obligation, no lock-in contract.
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