All Marketing Solutions
Book Marketing Solutions for Authors
Publishing a book makes it available; marketing is what tells readers it exists. We plan and run the pieces of book marketing that fit your genre, budget and goals, from an author website to launch-week promotion.
- In-house marketing, writing and design team
- A plan built around your genre and budget
- Each campaign quoted with its own timeline
- No lock-in on standard services
The problem
Most book marketing starts too late and tries too much
The common pattern is to finish the book, publish it, and then start thinking about marketing. By then the launch window, when a book is new and platforms are most willing to show it, has already passed.
The second mistake is trying every channel at once: a little social media, a few ads, one press release, an event. Spread thinly, none of it reaches enough readers to make a difference, and the author concludes that marketing does not work.
A better approach starts a few months before publication, picks the two or three channels where readers of your genre actually discover books, and does those properly.
What we offer
Book marketing services
Launch planning
A timeline from pre-order to launch week: what happens when, who you contact, and which assets you need ready.
Author website
A home for your books, bio and mailing list sign-up that you control, whatever happens to social platforms.
Social media set-up and content
Author profiles set up properly, plus posts and graphics that sound like you and suit your readers.
Press releases and media
A release written around a real news angle, plus radio interview and media outreach where your book has a story.
Advertising
Ad copy and campaign set-up for platforms readers use, with your budget and the ad account kept in your name.
Virtual tours and events
Blog tours, online events and book fair presence for books that suit them.
Not sure which option fits?
Send us the brief. You will get a scope, a timeline and a fixed price within 24 hours — no obligation.
How it works
How we build a marketing plan
1. Book and reader
We read your description and sample, look at comparable titles and agree who the book is for.
2. Channel choice
We recommend the few channels most likely to reach those readers within your budget, and explain why.
3. Assets
Website, descriptions, graphics, press release and ad copy are prepared before launch, not during it.
4. Launch and review
We run the agreed activities, report what happened and suggest what to continue, change or stop.
Foundations
Before spending on promotion, check these
Promotion sends readers to your book page. If that page does not convince them, the money is wasted. We review these first.
- A cover that clearly signals your genre at thumbnail size
- A book description that hooks the reader in the first two lines
- Categories and keywords chosen for where your readers browse
- A price in line with similar books in your genre
- An author profile with a photo and short bio
- A way to capture interested readers, such as a mailing list
Honest limits
What we can and cannot promise
No honest marketing service can guarantee sales, rankings or bestseller status. Results depend on the book, its genre, its price and its reviews as much as on the marketing. What we can do is make sure your book is presented well, put it in front of the right readers, and tell you plainly what the numbers show.
If we think a channel is a poor fit for your book, for example paid radio for a niche technical title, we will say so rather than sell it to you.
For businesses
Marketing content for businesses
Our marketing team also works for businesses outside publishing. If you are here for business marketing, see our PPC ad copy writing, PPC marketing, Facebook and Instagram services, and SEO services. The same in-house writers and designers handle that work.
Free proposal
Tell us the goal. We’ll send the plan.
Share your requirements and a strategist gets back to you within 24 hours with scope, timeline and a fixed price. No obligation, no sales pressure.
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Response within 24 hours
Usually much sooner during business hours.
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Talk to a strategist
Not a call centre — the person who scopes your work.
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Fixed pricing upfront
You approve the number before anything starts.
Prefer to talk?
[email protected]Questions
Questions about book marketing
Still unsure about something? Talk to a specialist — no script, no sales pitch.
Ideally two to three months before publication. That gives time to set up your website and profiles, prepare graphics and press materials, line up early readers for reviews and plan launch week. If your book is already out, we start by fixing the book page and then choose channels from there.
Yes. You can order one service, such as an author website or a press release, or ask us for a combined plan. We will recommend what we think suits your book, but there is no obligation to take everything, and standard services have no long-term contract.
No, and you should be cautious of anyone who does. Sales depend on the book, its genre, price, cover and reviews as well as the marketing. We promise to do the agreed work properly, target readers likely to enjoy your book and report results honestly.
It depends on the services and how long they run. A single press release or website is a one-off fee; ongoing social media or ad management is monthly, with any ad spend paid by you directly to the platform. We quote every plan before work starts, so you know the full cost.
Yes. You do not need to publish with us to use our marketing services. We will need access to your book details and, for some services, to your author accounts. If anything on the book page itself needs changing, we will tell you who can make that change.
Works well with
Pair it with the rest of the stack
Ready when you are
Ready to work with the pros?
Get a free proposal in 24 hours — scope, timeline and fixed price. No obligation, no lock-in contract.
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