Book Marketing Service
Book Marketing Services for Authors
A finished book does not find readers on its own. We work out who your readers are and where they look for books, then build the listing, the author brand and the publicity material that puts your book in front of them.
- Planned and delivered by an in-house team
- Every package scoped to your book, not a fixed menu
- Revisions included until the brief is met
- No lock-in on standard services
The problem
Why good books go unnoticed
Most self-published books that struggle are not bad books. They are books with a listing that does not say who they are for, a cover and description that signal the wrong genre, and an author with nowhere for an interested reader to go next. A few social posts around launch week then disappear into feeds already full of other launches.
Marketing a book is mostly about removing those problems in the right order. First make sure the book itself and its retail page are ready to convert a browser into a buyer. Then decide which readers you are trying to reach and which channels they actually use. Only then does it make sense to spend time or money sending people to the book.
That is the order we work in. Spending on promotion before the listing is ready usually means paying to send readers to a page that loses them.
What we do
The five areas we cover
Each package draws on these areas in different proportions, depending on where your book is and what it needs most.
A publisher-ready book
Before promotion, a review of what readers see first: cover, title, subtitle, opening pages and back-cover copy. If something will cost you sales, we tell you, and can fix it through our editing and design teams.
Market research
Who buys books like yours, which comparable titles they already read, how those books are priced and positioned, and which categories and search phrases they use.
Amazon optimization
A book description written to sell, keyword phrases for the backend keyword fields, category choices that match your readers, and an author profile that makes you look established.
Author branding
A consistent author bio, photo direction, tone and visual style across your website, social profiles and retail pages, so readers recognise you from one place to the next.
Publicity assets
Press release, media kit, interview talking points, social graphics and excerpts: the material hosts, bloggers and journalists ask for before they agree to feature a book.
Not sure which option fits?
Send us the brief. You will get a scope, a timeline and a fixed price within 24 hours — no obligation.
Packages
Starter, Standard and Premium packages
We offer three package levels. Because a debut novel, a business book and a third book in a series need very different work, each package is scoped to your book after a short consultation, and you get the full list of what is included and a fixed price before anything starts. You can also ask for a custom package built from individual services.
Starter Package
For authors who want the foundations in place. Tell us your book, budget and goal and we will set out exactly what the Starter package covers for it.
Standard Package
A broader campaign for authors ready to promote actively. The contents are agreed with you in writing before work begins.
Premium Package
Our most complete level of support. Scope, timeline and deliverables are set out in your quote, so you know what you are paying for.
How it works
How a book marketing project runs
1. Consultation
We look at your book, its listing, your goals and your budget, and ask what you have already tried. You get a recommended package and fixed quote.
2. Research and plan
Reader and competitor research, then a written plan: which channels, in what order, with what material, and what you will need to do yourself.
3. Build the assets
Listing copy, keywords, author bio, press material and graphics, each sent for your review and revised until the brief is met.
4. Launch and follow-through
The campaign goes live on the agreed schedule. You get a summary of what was done and what to keep doing once the package ends.
Honesty
What we will not promise
We will not promise bestseller status, a number of sales or a number of reviews. Anyone who does is either guessing or buying results in ways that break retailer rules and can get a book removed. Sales depend on the book, the genre, the price and the readers, and no agency controls all of those.
What we can do is make sure nothing avoidable is holding your book back, put it in front of the readers most likely to want it, and give you material you can keep using after the campaign. Book marketing builds over time, and a second or third book usually benefits from the groundwork laid for the first.
Pricing
What book marketing costs
Every package is quoted per book. The price depends on how much of the work is already done, how many channels the plan covers, whether you need publicity material written from scratch, and whether you want us to run parts of the campaign or hand you the plan and assets to run yourself.
If your budget is tight, the most useful place to start is usually the retail listing and author branding, because every other kind of promotion sends readers there.
Free proposal
Tell us the goal. We’ll send the plan.
Share your requirements and a strategist gets back to you within 24 hours with scope, timeline and a fixed price. No obligation, no sales pressure.
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Response within 24 hours
Usually much sooner during business hours.
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Talk to a strategist
Not a call centre — the person who scopes your work.
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Fixed pricing upfront
You approve the number before anything starts.
Prefer to talk?
[email protected]Questions
Questions about book marketing services
Still unsure about something? Talk to a specialist — no script, no sales pitch.
It depends on the package and on your book. We offer Starter, Standard and Premium levels, and each is scoped after a consultation using our five service areas: making the book publisher-ready, market research, Amazon optimization, author branding and publicity assets. You get the full list of inclusions and a fixed price in writing before any work starts.
No, and you should be cautious of anyone who does. Sales depend on the book, the genre, pricing and reader demand, none of which a marketing agency fully controls. We focus on what can be controlled: a listing that converts, positioning that reaches the right readers, and promotional material that hosts and reviewers will actually use.
Ideally a few months before publication, so there is time to research readers, prepare the listing and publicity material, and build interest before launch. If your book is already out, it is not too late. Many campaigns for published books start by fixing the retail page and author profile, then build promotion from there.
No. Amazon is where many self-published books sell, so listing optimization is often part of the work, but the plan covers wherever your readers are. That can include your own website, social media, email, book bloggers, press and podcast or radio outreach, depending on your genre and audience.
Some involvement helps. We need your input on the book and your goals, your review of copy and graphics, and for publicity, your availability for interviews or guest posts. Beyond that you choose: we can run agreed parts of the campaign, or hand you a plan and ready-made assets to run yourself.
During the consultation we look at the cover, description, opening pages and reviews, and tell you plainly if anything is likely to cost you sales. If it is, we would rather fix that first than spend your budget promoting a page that does not convert. Our editing and cover design teams can help.
Works well with
Pair it with the rest of the stack
Ready when you are
Ready to work with the pros?
Get a free proposal in 24 hours — scope, timeline and fixed price. No obligation, no lock-in contract.
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