Book Marketing Specialist
Hire a Book Marketing Specialist
Some authors need a campaign. Others need a person: someone who knows the book, keeps the promotion moving every week and tells them what is working. A book marketing specialist is that person, working from our in-house team.
- One named specialist as your point of contact
- Backed by in-house writers and designers
- Monthly reporting in plain language
- No lock-in on standard services
The problem
Book marketing stalls when nobody owns it
Most authors launch with energy and then run out of time. The newsletter goes quiet, the social accounts post twice a month, the ads that were meant to be tested never get adjusted, and the podcast pitches stop after the first few unanswered emails. None of this is a strategy problem. It is a capacity problem: marketing a book is steady weekly work, and writing the next book is too.
Freelancers can help with individual tasks, but then the author becomes the project manager, briefing a designer, a copywriter and an ads person separately and trying to connect the results. A specialist removes that layer. One person holds the plan, briefs the work and is accountable for keeping it going.
The difference
Specialist or marketing package: which do you need?
Our book marketing packages suit authors who want a defined piece of work done well: research, a listing overhaul, branding and a set of publicity assets, delivered and handed over. When the package ends, you run with it.
A marketing specialist suits authors who want the marketing to keep happening after launch: a backlist that needs regular attention, a series with books coming out over the next year or two, or an author who simply does not want to manage promotion at all. The specialist works with you month to month, adjusting the plan as results come in.
Many authors start with a package and move to a specialist once the foundations are in place. If you are unsure, the consultation will tell you which makes more sense for your book and budget.
Not sure which option fits?
Send us the brief. You will get a scope, a timeline and a fixed price within 24 hours — no obligation.
What they do
What your specialist handles
Campaign planning
A rolling plan for the next three months: which books to push, which channels to use, what each month should achieve, and the budget it needs.
Digital promotion
Your newsletter, social posting schedule and any paid ads you choose to run, kept active and adjusted rather than set up once and forgotten.
Publicity outreach
Pitches to book bloggers, reviewers, podcasts and radio shows that suit your book, with follow-ups and a record of who said yes.
Author branding
Keeping your bio, photos, website and retail pages consistent and current as new books, reviews and appearances come in.
Retail promotions
Planning price promotions, new-release pushes and seasonal tie-ins, and making sure listings and descriptions are updated to match.
Analytics and reports
A monthly report on what ran, what it cost and what changed, with a recommendation for the month ahead. No jargon, no vanity charts.
How it works
Working with a specialist
1. Consultation and audit
We review your books, listings, website and current promotion, and agree your goals and monthly budget.
2. Specialist assigned
You are introduced to your specialist, who reads the book and prepares the first three-month plan for your approval.
3. Monthly cycle
The specialist runs the agreed work, drawing on our writers and designers for copy and graphics, and checks in with you on a set schedule.
4. Review and adjust
Each month's report feeds the next month's plan. What works gets more attention; what does not is dropped.
Choosing
What to ask any book marketing specialist
Whether you hire us or someone else, these questions separate a real specialist from someone reselling the same package to every author.
- Will you read my book, or at least enough of it to understand who it is for?
- Which comparable authors and titles would you position my book alongside, and why?
- What exactly will you do each month, and how much of my time will you need?
- How will you report results, and what will you change if something is not working?
- Is any part of the work subcontracted, and who actually writes the copy and pitches?
- Can I stop at the end of a month without a penalty?
Pricing and honesty
What it costs and what to expect
A specialist is quoted as a monthly fee based on how many books are in the plan, which channels are active and how much new copy and design each month needs. Any ad spend is separate and stays under your control. You see the quote before you commit, and standard arrangements can be stopped at the end of any month.
A specialist will not make an unsuitable book sell, and we do not promise sales figures, reviews or rankings. What you get is promotion that keeps happening, decisions based on what your own results show, and your time back for writing.
Free proposal
Tell us the goal. We’ll send the plan.
Share your requirements and a strategist gets back to you within 24 hours with scope, timeline and a fixed price. No obligation, no sales pressure.
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Response within 24 hours
Usually much sooner during business hours.
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Talk to a strategist
Not a call centre — the person who scopes your work.
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Fixed pricing upfront
You approve the number before anything starts.
Prefer to talk?
[email protected]Questions
Questions about hiring a book marketing specialist
Still unsure about something? Talk to a specialist — no script, no sales pitch.
A book marketing specialist plans and runs your promotion on an ongoing basis. That can include your newsletter, social media schedule, paid ads, outreach to bloggers and podcasts, price promotions and keeping your listings current. They are your single point of contact and report back each month on what was done and what it achieved.
A package is a defined project: research, listing optimization, branding and publicity assets, delivered and handed over. A specialist is ongoing support, month by month, with the plan adjusted as results come in. Packages suit a launch or a reset; a specialist suits authors who want marketing to keep running without managing it themselves.
It is quoted as a monthly fee after the consultation. The fee depends on how many books are in the plan, which channels are active and how much new copy and design each month requires. Ad spend, if you choose to run ads, is separate and stays in your control.
Standard specialist arrangements run month to month with no lock-in, so you can stop at the end of any month. We do suggest giving a plan at least three months before judging it, because outreach, newsletters and ad testing all take time to show a pattern.
Yes. Positioning a book well means understanding who it is for, which authors it sits alongside and what makes it different. Your specialist reads the book, or for long nonfiction enough of it to grasp the argument, before writing the first plan.
No. Sales depend on the book, its genre, its price and reader demand, and no marketer controls all of those. We commit to doing the agreed work every month, reporting honestly on the results and changing course when something is not working.
Works well with
Pair it with the rest of the stack
Ready when you are
Ready to work with the pros?
Get a free proposal in 24 hours — scope, timeline and fixed price. No obligation, no lock-in contract.
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