Virtual Book Tour
Virtual Book Tour Services
A virtual book tour takes your book to readers online instead of to bookshops: a scheduled run of blog features, reviews, interviews and live events over a week or two. We plan the tour, pitch the hosts, prepare the content and keep the schedule on track.
- Tour planned and coordinated in-house
- Hosts chosen for your genre and readers
- Guest posts and graphics written and designed for you
- Revisions included until the brief is met
Why tour online
What a virtual book tour is, and why authors use one
A traditional book tour means travel, venue bookings and hoping people turn up on a weeknight. A virtual tour replaces that with a series of stops on sites and channels your readers already follow. Each host features your book on an agreed day, so for the length of the tour your book keeps appearing in front of new audiences.
Stops come in several forms. Book bloggers and reviewers publish reviews. Others run an interview, an excerpt or a guest post you have written for their readers. Podcasts, online book clubs and live video events add a chance to talk to readers directly. A good tour mixes these, because a run of identical posts reads like an advertising campaign.
The work is mostly organisation: finding suitable hosts, pitching them early enough for reviewers to read the book, writing a different guest post for each, preparing graphics, and making sure every stop goes live on time with the right links. That is the part we handle.
What is included
What we handle on your tour
Event planning
Tour length, dates around your launch or promotion, the mix of stop types and a schedule everyone works from.
Audience outreach
Researching and pitching blogs, reviewers, podcasts and online book clubs that cover your genre, and confirming each stop and its date.
Tour content
Guest posts tailored to each host, interview answers drafted with you, excerpts chosen and a host pack with bio, blurb, cover and buy links.
Interactive sessions
Live Q&As, readings or book club conversations online, with a run sheet and questions prepared so the session flows.
Platform setup
For events you host yourself: setting up the video call or livestream, registration page and reminder emails.
Promotional graphics
A tour banner listing every stop, plus daily graphics you and your hosts can share.
Not sure which option fits?
Send us the brief. You will get a scope, a timeline and a fixed price within 24 hours — no obligation.
Planning well
What makes a tour worth doing
The tours that pay off share a few habits.
- Planned weeks ahead, so reviewers have time to read the book before their date
- Timed around a launch, a price promotion or a new book in a series, so interest has something to act on
- Hosts chosen for audience fit, not just the size of their following
- A different guest post for every host, written for that host's readers
- Every stop carries your bio and working buy links
- The author shows up: shares each stop and answers comments on the day
How it works
From booking to wrap-up
1. Plan
We agree the goal, dates, tour length and stop mix with you, and confirm what you will provide.
2. Pitch and confirm
Hosts are pitched and confirmed, review copies sent and the schedule finalised.
3. Prepare
Guest posts, interview answers, host packs and graphics produced and approved by you.
4. Tour and recap
We track each stop as it goes live and fix broken links. Afterwards you get a list of every stop and review link.
Honesty and pricing
What a tour costs and what to expect
Tours are quoted per project. Price depends on the length of the tour, the number of stops we aim to confirm, how many guest posts need writing, and whether live events are included. You get a fixed quote before we start.
Hosts decide whether to take part, and reviewers write honest reviews, which may not all be positive. We do not pay for reviews or promise a rating, attendance figure or sales result. A virtual tour gives your book concentrated visibility across many small audiences at once; how much that turns into sales depends on the book, its cover and listing, and its price.
Free proposal
Tell us the goal. We’ll send the plan.
Share your requirements and a strategist gets back to you within 24 hours with scope, timeline and a fixed price. No obligation, no sales pressure.
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Response within 24 hours
Usually much sooner during business hours.
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Talk to a strategist
Not a call centre — the person who scopes your work.
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Fixed pricing upfront
You approve the number before anything starts.
Prefer to talk?
[email protected]Questions
Questions about virtual book tours
Still unsure about something? Talk to a specialist — no script, no sales pitch.
It is an online version of a book tour. Over a set period, usually one to two weeks, a series of book blogs, reviewers, podcasts and online groups feature your book on scheduled days through reviews, interviews, excerpts, guest posts or live events. The aim is repeated visibility in front of readers of your genre.
Several weeks at least, and longer if you want reviews. Reviewers need time to read the book, and popular hosts fill their calendars in advance. If you are touring for a launch, it helps to start planning while the book is still in final production so review copies are ready early.
No. A balanced tour mixes reviews with interviews, guest posts and excerpts, partly because not every host has time to read the book. Reviews are honest and the reviewer's own opinion. We never pay for reviews or ask hosts for a particular rating.
No. Writing is our core service, so we can draft each guest post and your interview answers from a conversation with you and the book itself. You review and approve everything before it goes to a host, so the voice stays yours.
Yes. Live online Q&As, readings and book club conversations can be added. We can arrange appearances with hosts who run their own events, or set up and promote an event you host, including the registration page, reminders and a prepared run sheet.
Works well with
Pair it with the rest of the stack
Ready when you are
Ready to work with the pros?
Get a free proposal in 24 hours — scope, timeline and fixed price. No obligation, no lock-in contract.
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