Radio Interviews
Radio Interviews for Authors
Radio and podcast hosts need guests every week, but they book people who give their listeners something worth hearing, not authors who simply have a book out. We find the shows that fit your book, pitch you with a real angle and prepare you to make the most of the time on air.
- Pitches written by our in-house team
- Shows chosen for your audience, not a mass list
- Media kit and talking points included
- Honest reporting on every pitch and reply
The problem
Why most author pitches get ignored
Producers receive a steady stream of emails that say, in effect, "I have written a book, would you like to interview me?" Most go unanswered. A show is not there to promote books; it is there to inform or entertain its listeners, and the host needs to see quickly what this guest will give them.
The pitches that work lead with the topic, not the book: a timely angle, a surprising story, practical advice listeners can use or a strong opinion on something already in the news. The book is the reason you are qualified to talk about it. That shift, from selling the book to offering a segment, is most of what separates an author who gets booked from one who does not.
Preparation matters as much as the pitch. Hosts often do not have time to read the whole book, so the guest who arrives with clear talking points and a short on-air introduction makes the host's job easy, and is more likely to be asked back.
What we do
What a radio interview campaign includes
Show research
A target list of radio programmes, internet radio shows and podcasts whose audience matches your book, local and niche as well as larger shows.
Pitch writing and booking requests
A short pitch in the body of the email, built around a hook that suits each show, sent to producers and hosts with polite follow-up.
Media kit
Author bio, a shorter on-air introduction, book summary, cover and author photo, and a list of suggested questions, in one document hosts can use.
Talking points
Three to five points you want to land in every interview, with a story or example for each, so you can answer naturally rather than read.
Book mentions done right
How to mention the book and where to find it without sounding like an advert, and a simple web address listeners can remember.
Listener follow-up
A landing page or offer for listeners, such as a free chapter or resource, so interest from the interview has somewhere to go.
Not sure which option fits?
Send us the brief. You will get a scope, a timeline and a fixed price within 24 hours — no obligation.
Preparation
How we prepare you for air
A short preparation session before your first interview covers the things that make the biggest difference.
- Answering in short, clear sentences that work for listeners who joined halfway through
- Bringing every answer back to one of your talking points without forcing it
- Telling one or two specific stories instead of summarising the whole book
- Handling a host who has not read the book, or who asks something unexpected
- Phone and home recording basics: a quiet room, a decent microphone or headset, notes nearby
- Saying the book title and web address naturally, once early and once at the end
How it works
How a campaign runs
1. Angle
We read your book and agree two or three interview angles with you, including any timely hooks.
2. Materials
Media kit, talking points and pitch templates, revised until the brief is met.
3. Outreach
Pitches go to the agreed show list over the campaign period, with follow-ups and a running log you can see.
4. Scheduling and recap
Confirmed interviews are passed to you with show details. At the end, a summary of every pitch and outcome.
Honesty and pricing
What we can and cannot promise
We cannot promise a number of interviews or a particular station. Every booking is the host's or producer's decision, and response rates depend on your topic, timing and how well the book fits each show. Be wary of anyone who guarantees national airtime. Some of those slots are paid placements, which listeners and hosts treat very differently from an editorial interview.
What we promise is a researched list, pitches written for each show rather than one email blasted to hundreds, materials that make you an easy guest to book, and an honest log of every pitch and reply.
Campaigns are quoted per book, based on how long the outreach runs, how many shows are targeted and whether you need the media kit and preparation session written from scratch.
Free proposal
Tell us the goal. We’ll send the plan.
Share your requirements and a strategist gets back to you within 24 hours with scope, timeline and a fixed price. No obligation, no sales pressure.
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Response within 24 hours
Usually much sooner during business hours.
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Talk to a strategist
Not a call centre — the person who scopes your work.
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Fixed pricing upfront
You approve the number before anything starts.
Prefer to talk?
[email protected]Questions
Questions about radio interviews for authors
Still unsure about something? Talk to a specialist — no script, no sales pitch.
By pitching a topic, not just a book. Producers book guests who will interest their listeners, so the pitch should lead with a timely angle, useful advice or a compelling story, and show why you are the right person to talk about it. A short, specific email with talking points works better than a long press release.
No. Booking is entirely the host's or producer's decision. What we control is the quality of the research, the pitch and the materials. We target shows that genuinely fit your book and audience, follow up properly and give you a full record of every pitch and reply.
Yes. Many of the shows best suited to authors are podcasts and internet radio programmes with focused audiences in a particular topic or genre. They often allow longer conversations than traditional radio, which suits nonfiction authors and anyone with a story that needs more than a few minutes.
That is common and nothing to worry about. It is why we prepare a media kit with a short on-air introduction and suggested questions. Many hosts use these to structure the conversation, and your talking points let you steer the interview toward what matters most about the book.
They can be, though fiction is harder to pitch than nonfiction. The best angles for novelists usually come from the research behind the book, the setting, a real event that inspired it or the author's own background. We look for those hooks when we read the book and will tell you honestly how pitchable it is.
Works well with
Pair it with the rest of the stack
Ready when you are
Ready to work with the pros?
Get a free proposal in 24 hours — scope, timeline and fixed price. No obligation, no lock-in contract.
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