Social Media Set Up
Social Media Set-Up for Authors
Readers who hear about your book will look you up. We set up author profiles on the platforms that suit your genre, with consistent branding, a clear bio and links to your books, plus a simple content plan so you know what to post once they are live.
- In-house writers and designers, never subcontracted
- Profiles chosen for your genre, not every platform
- Revisions included until the brief is met
- Accounts set up in your name and under your control
The problem
Why so many author profiles are abandoned
New authors are often told they need to be everywhere. So they open five accounts in a week, post the cover once on each, and then run out of time and ideas. A reader who finds an author through a book and lands on a profile last updated a year ago draws the obvious conclusion.
A better start is fewer platforms, set up properly. Pick the one or two places where readers of your genre already talk about books, make those profiles look professional and point clearly to your books and mailing list, and have enough planned content to keep them active.
That is the job we do. We choose the platforms with you, build the profiles, and hand you a plan you can realistically keep up.
- Platform recommendation based on your genre and where its readers are active
- Profile creation or clean-up, with a consistent author name and handle
- Visual branding: profile image guidance, banners and cover graphics using your book art
- Author bio written in short and long versions for each platform
- Links to your books, website and mailing list set up and tested
- Hashtag and topic research for your genre
- A starter content plan for your first weeks, with post ideas
- Guidance on ad account set-up if you plan to run book ads
Not sure which option fits?
Send us the brief. You will get a scope, a timeline and a fixed price within 24 hours — no obligation.
Platforms
Where authors usually focus
The right mix depends on your genre and how you like to communicate. These are the places we most often set up for authors.
Amazon Author Central
Your author page on Amazon, with bio, photo and all your books linked. Free to claim once your book is listed.
Goodreads Author Program
A free author profile on a site built around readers, ratings and shelves, claimed through your book's listing.
Strong for visually driven genres and for reaching book communities through cover art, quotes and short videos.
Useful for author pages, reader groups and book ads, especially for genres with older readerships.
TikTok
Short video where book recommendations spread quickly, best for authors comfortable on camera.
The natural home for business, leadership and professional non-fiction authors.
How it works
How set-up works
1. Book and reader
We learn about your book, genre, readers and how much time you can give social media each week.
2. Platform plan
We recommend platforms and explain why, then agree your author name, handles and visual direction.
3. Build
Profiles are created or updated, graphics designed, bios written and links tested.
4. Hand-over
You receive log-in details for anything we created, your starter content plan and a short guide to keeping profiles active.
Honest limits
Set-up is the start, not the marketing
Well-built profiles make you look credible and make your books easy to find, but on their own they do not bring readers. Readers come from consistent posting, conversations with other readers and authors, and promotion around your launch.
If you want help after set-up, we can write and design ongoing posts or manage your accounts. If you prefer to run them yourself, the content plan we hand over is designed to be manageable in a few hours a week.
Pricing
How set-up is priced
Social media set-up is quoted per author, based on how many platforms you need, whether profiles exist already and how much custom graphic work is involved. You receive a fixed quote before we start. Set-up is also included in some of our publishing and marketing packages; a consultant can tell you whether yours already covers it.
Free proposal
Tell us the goal. We’ll send the plan.
Share your requirements and a strategist gets back to you within 24 hours with scope, timeline and a fixed price. No obligation, no sales pressure.
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Response within 24 hours
Usually much sooner during business hours.
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Talk to a strategist
Not a call centre — the person who scopes your work.
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Fixed pricing upfront
You approve the number before anything starts.
Prefer to talk?
[email protected]Questions
Questions about author social media set-up
Still unsure about something? Talk to a specialist — no script, no sales pitch.
The ones where readers of your genre already spend time, and that you can keep up. Most authors benefit from claiming their Amazon Author Central and Goodreads profiles, then choosing one or two social platforms such as Instagram, Facebook, TikTok or LinkedIn. We recommend a mix after learning about your book and readers.
Usually a separate author account or page. It keeps family and private posts away from readers, lets you use professional tools such as insights and ads, and can be handed to an assistant later. If you publish under a pen name, a separate account is essential.
Yes. Once your book is listed on Amazon, we can guide you through claiming your Author Central page, write your bio, prepare your photo and check that all your books are linked. Amazon verifies authorship, so the final claim step needs to come from your account.
It helps to have profiles ready a couple of months before launch. That gives you time to share the cover reveal, behind-the-scenes posts and pre-order links, and means readers who look you up at launch find an active, professional profile rather than an empty one.
Yes. Accounts are created in your name, using your email address, and you receive all log-in details. If we later manage them for you, we use access you can remove at any time. Your profiles and followers always belong to you.
Works well with
Pair it with the rest of the stack
Ready when you are
Ready to work with the pros?
Get a free proposal in 24 hours — scope, timeline and fixed price. No obligation, no lock-in contract.
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