The CWS blog
The same playbooks we run for clients — practical, specific and free to read.
The section order that works, an executive summary template, where readers stop, how to write headings for skimmers, and how the order chan…
Forty colours of one t-shirt do not need forty descriptions. How to decide between variant pages and separate pages, and what copy each one…
Rewriting rarely costs rankings on its own. Drops come from a changed URL, a narrowed topic, lost coverage or a stray noindex. Here is how …
Careful publications mark contributor links nofollow, and Google says they should. That is no reason to decline the placement, and there is…
Clients notice inconsistency before they notice quality. A one-page voice sheet, the right examples and a simple drift check keep outsource…
What putting a white paper behind a form costs in readers and search, when gating is worth it, and the middle options that capture leads wi…
An Amazon listing is a form with strict rules; a website product page is a page you control that has to earn trust and rank on Google. What…
Copy converts visitors who have already arrived; content brings them in. How the two are briefed, written, priced and measured, and which o…
Domain authority is the most used metric for choosing guest post targets and among the least useful. Score publications on readers, editing…
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