The CWS blog
The same playbooks we run for clients — practical, specific and free to read.
Most white papers are abandoned somewhere in the middle. The structure is usually why.
Forty variants of the same item cannot each have a unique story, and copying one description across all of them creates a different problem.
Rewriting a page that already ranks feels risky. It is usually safe, provided you do not change the things Google used to rank it.
Good publications increasingly mark contributor links nofollow. That is not a reason to decline the placement.
Clients notice inconsistency before they notice quality, and it is the most common reason outsourcing gets abandoned.
Gating trades reach for contact details. Whether that is a good trade depends on things most businesses never check.
The same product needs different copy in the two places, and reusing one for the other underperforms in both.
The two get used interchangeably and are bought interchangeably, which is how businesses end up with the wrong one.
Domain authority is the most used metric for choosing targets and among the least useful.
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