The CWS blog
The same playbooks we run for clients — practical, specific and free to read.
There is no universal number. Length follows how risky the decision is, but there are workable ranges for every page type, and evidence on …
The writing on the pages that have to sell: which pages count, how it differs from content and UX writing, what the work involves, and how …
Acceptance is the halfway point. A published piece nobody finishes does very little for you, so write for the publication's readers and bri…
The revision round is where outsourced content quietly stops being profitable. Sort feedback by who caused it, pass it on intact and cap th…
What needs a source in a white paper, how to trace a statistic back to its origin, where credible data comes from, how to format references…
The order that works, the character limits on Google Shopping, Amazon and eBay, and a worked rewrite of a supplier SKU into a title shopper…
Visitors read an About page to check you are real and competent before they get in touch. Show who does the work, how, with what proof, and…
Fewer than most services will sell you. Your realistic number comes from how many good publications exist in your niche and how often each …
Writing quality takes ten minutes to judge. The questions that protect an agency are about confidentiality, ownership, commercial terms and…
Ready when you are
Get a free proposal in 24 hours — scope, timeline and fixed price. No obligation, no lock-in contract.
Trusted by 13,000+ businesses · 30M+ words published · 50+ industries
Free proposal in 24 hours
Scope, timeline and fixed price