Apparel and Fashion Writers
Fashion and Apparel Content Writing
Online shoppers cannot touch the fabric or try the fit. Your words have to do that work. We write product descriptions, collection pages and editorial content that tell customers how a piece looks, feels and fits, in your brand's voice.
Starting from
$12.95
- Written by an in-house team, never subcontracted
- Brand voice guide built from your first order
- Consistent product data across large catalogues
- Revisions included until the brief is met
The problem
Fashion copy that says nothing is copy that returns
Scroll through most clothing stores and the descriptions sound the same: "a must-have staple", "effortlessly chic", "a wardrobe essential". None of that answers what a shopper needs to know. Is the fabric heavy or light? Does it run small? Will it crease in a suitcase? Is it see-through in daylight?
When the page cannot answer those questions, customers either leave or buy two sizes and return one. Specific, honest product copy is one of the cheapest ways to reduce both.
The other half is voice. A streetwear label, a bridal boutique and a sustainable basics brand should not sound alike. We build a short voice guide from your brand and apply it across every product, collection and post so the store reads as one brand rather than many writers.
What we write
Content for fashion and apparel brands
Product descriptions
Fabric, weight, fit, stretch, length and care in a consistent structure, with a line of brand voice that makes the piece desirable.
Collection and category pages
Short introductions that help shoppers browse and help search engines understand what each category contains.
Lookbooks and campaign copy
Seasonal storytelling for a new drop, written to sit alongside the photography rather than compete with it.
Style guides and blog posts
How to wear it, what to pair it with, how to care for it. Content that answers searches and links back to products.
Size and fit guides
Clear guidance on measuring, model sizes and how each line fits, which shoppers look for before they buy.
Brand story and About pages
Where you make things, how and why, told specifically enough to be believed.
Not sure which option fits?
Send us the brief. You will get a scope, a timeline and a fixed price within 24 hours — no obligation.
Product copy
What every product description covers
We agree a template with you so every product carries the same information in the same place, which matters most when you have hundreds of SKUs.
- An opening line in your brand voice that says what the piece is and why someone would want it
- Fit guidance: cut, how it sits on the body, and whether to size up or down
- Fabric composition as supplied by you, plus how it feels, its weight and its stretch
- Practical details: length, closures, pockets, lining, transparency
- Care instructions consistent with the garment label
- Styling suggestions that link to related products
- Search-friendly product titles that use the words shoppers type
Claims
Sustainability and material claims need care
Words like "eco-friendly", "sustainable", "organic" or "bamboo" are claims, and regulators treat them that way. In the US, the FTC's Green Guides set out how environmental marketing claims should be qualified and substantiated, and the FTC has taken action against retailers that marketed rayon textiles as bamboo.
We write material and sustainability copy only from the information and certifications you can document, and we qualify broad claims with the specific fact behind them: "made with 60% recycled polyester" rather than "eco-conscious". Fibre content and care instructions should always match your garment labels, so we work from your product data rather than inventing it.
How it works
From product sheet to live store
1. Voice and template
We review your brand and agree a voice guide and description template on a small first batch.
2. Product data
You send a spreadsheet or product sheets with composition, sizing and photos. Gaps are flagged, never guessed.
3. Writing in batches
We write in batches to the template. Small batches are typically delivered within 2 business days.
4. Upload-ready delivery
Returned in your spreadsheet format or uploaded directly to Shopify, WooCommerce or similar.
Pricing
What fashion content costs
Fashion and apparel content starts at $12.95 per 100 words. Large catalogues of short product descriptions are quoted per batch, so you know the cost of a full season before we begin. Editorial content and lookbooks are quoted per piece.
Free proposal
Tell us the goal. We’ll send the plan.
Share your requirements and a strategist gets back to you within 24 hours with scope, timeline and a fixed price. No obligation, no sales pressure.
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Response within 24 hours
Usually much sooner during business hours.
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Talk to a strategist
Not a call centre — the person who scopes your work.
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Fixed pricing upfront
You approve the number before anything starts.
Prefer to talk?
[email protected]Questions
Questions about fashion content writing
Still unsure about something? Talk to a specialist — no script, no sales pitch.
Long enough to answer the shopper's questions about fit, fabric and care, and short enough to scan on a phone. For most garments that is a short opening paragraph and a few bullet points. Complex or premium items may need more. We set a template so length stays consistent.
Yes. We work in batches from your product spreadsheet, using an agreed template so every item has the same structure. For similar items, such as one style in several colours, we write genuinely different copy where it matters rather than duplicating text across pages.
Yes. We build a short voice guide from your existing site, social channels and a first sample batch, including words you use and words you avoid. Every writer on your account follows it, so the store sounds consistent. The guide is yours to keep and share with anyone else who writes for your brand.
We can describe what you can document, such as recycled content percentages, certifications or where and how items are made. We avoid vague, unqualified claims like "eco-friendly" because regulators treat environmental marketing claims seriously and expect them to be substantiated.
We can, with access to your Shopify, WooCommerce or similar admin, or deliver everything in a spreadsheet formatted for bulk import. We also write meta titles and descriptions for product and category pages if you want them. Uploads are checked on the live store before we hand over, so formatting and links display correctly.
Works well with
Pair it with the rest of the stack
Ready when you are
Ready to work with the pros?
Get a free proposal in 24 hours — scope, timeline and fixed price. No obligation, no lock-in contract.
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