Real Estate Writers
Real Estate Content Writers
Buyers and sellers research for months before they call an agent. We write the blogs, area guides, market updates and listing copy that keep your name in front of them during that time, so you are the obvious choice when they are ready.
Starting from
$12.95
- Written by an in-house team, never subcontracted
- Local research for every area guide
- Listing copy checked against fair housing rules
- Revisions included until the brief is met
The problem
Agents know their market. Their websites often do not show it.
Your value as an agent is local knowledge: which streets flood, which schools have waiting lists, how long homes in a particular neighbourhood really take to sell. Most agent websites show none of it. They carry the brokerage template, the IDX feed and a blog that stopped two years ago.
Meanwhile, the people you want to work with are searching for exactly that knowledge: "best neighbourhoods for families in [your city]", "is now a good time to sell", "how much are closing costs". Whoever answers those questions well is building trust with clients before they have met anyone.
Writing that content takes time agents rarely have between showings. We do the research and writing, using your insights, so the content sounds like the local expert you are.
What we write
Real estate content we produce
Neighbourhood and area guides
Housing types, schools, transport, amenities and character, researched for each area and enriched with your own observations.
Market update posts
Monthly or quarterly summaries of local data you supply or that is publicly reported, explained for buyers and sellers.
Buyer and seller guides
Step-by-step guides to buying, selling, relocating or investing in your area, which you can also use as downloadable lead magnets.
Listing descriptions
Property descriptions that lead with what makes the home distinctive, not a list of adjectives.
Email newsletters
Regular emails to past clients and prospects that keep you in mind without hard selling.
Commercial and property management content
Content for investors, landlords and tenants: leasing guides, management service pages and market commentary.
Not sure which option fits?
Send us the brief. You will get a scope, a timeline and a fixed price within 24 hours — no obligation.
Fair housing
Listing and area copy that stays on the right side of the law
In the US, the Fair Housing Act makes it unlawful to publish a housing advertisement that indicates a preference or limitation based on race, colour, religion, sex, disability, familial status or national origin. Intent does not matter; the test is how an ordinary reader would understand the ad. Phrases that seem harmless, such as "perfect for a young couple" or "walking distance to the church", can cross that line.
We describe the property and the area, not the kind of person who should live there. Area guides describe amenities, housing and transport rather than who lives in a neighbourhood. Many states and local areas add further protected classes, so your brokerage's own guidelines should be the final check.
- Local research for the specific area, plus questions to capture your own knowledge
- Search-friendly titles that use the area and topic names people search for
- Data sourced and dated, from your MLS figures or public reports
- Links to your listings, valuation page or contact form where they fit
- A review for fair housing language before delivery
- Meta title, meta description and image suggestions
How it works
Working with us
1. Your market
Tell us the areas you cover, the clients you want and the questions you hear most often.
2. Content plan
We plan area guides, guides and regular posts for your approval, usually month by month.
3. Writing
Standard posts and listings are typically delivered within 2 business days; area guides are scheduled with you.
4. Review and publish
You add local colour and approve; we publish or deliver ready to upload.
Pricing
What real estate content costs
Real estate content starts at $12.95 per 100 words. Area guides and long buyer or seller guides are quoted per piece; batches of listing descriptions and monthly blog plans are quoted as one figure. There is no lock-in contract for ongoing content.
Free proposal
Tell us the goal. We’ll send the plan.
Share your requirements and a strategist gets back to you within 24 hours with scope, timeline and a fixed price. No obligation, no sales pressure.
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Response within 24 hours
Usually much sooner during business hours.
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Talk to a strategist
Not a call centre — the person who scopes your work.
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Fixed pricing upfront
You approve the number before anything starts.
Prefer to talk?
[email protected]Questions
Questions about real estate content writing
Still unsure about something? Talk to a specialist — no script, no sales pitch.
We research every area we write about, but you know it better than anyone. That is why each guide starts with a few questions for you: what buyers ask about, what surprises people, what you would tell a friend. Combining our research with your knowledge makes content no national site can match.
Yes. Send the property details, photos and anything distinctive about the home, and we write a description that leads with what makes it stand out. Each listing is checked for fair housing language before delivery. Batches of listings can be turned around together if you have several homes coming to market.
Usually from your MLS reports or the figures you share, or from publicly reported local data. Every figure is dated and sourced. We do not invent statistics or make predictions about prices. Market posts explain what the numbers show and what they might mean for buyers and sellers, without forecasting.
This service focuses on ongoing content: blogs, area guides, market updates, newsletters and listings. If you need your home page, about page and service pages written, see our real estate website content service, or ask us to quote for both.
Yes. Commercial content is written for investors, business owners and landlords, with more emphasis on yields, lease terms and location economics. We work from the figures and deal details you are able to share publicly, and keep confidential terms out of anything published.
Works well with
Pair it with the rest of the stack
Ready when you are
Ready to work with the pros?
Get a free proposal in 24 hours — scope, timeline and fixed price. No obligation, no lock-in contract.
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